Content Operations, Multichannel Approach | I design and run multichannel content systems that save time, improve consistency, and make your message travel across platform, blog, newsletter, and socials.
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July 2025 - Present Supporting the video production workflow for their educational content. In parallel, developing an AI-driven lesson creation process, combining scripting, voice generation, and video editing to streamline production and scale future courses.
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October 2024 - Present Managing Instagram content strategy and production for Pizza Hut Spain, creating posts, reels, and stories optimised for Gen Z audiences. Increased monthly impressions by 193% and monthly reach by 132% in seven months without ad spend, through consistent publishing and modular content formats.
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December 2024 - June 2025 Optimised the content creation workflow for the company’s internal financial newsletter and designed key assets and presentations, introducing AI tools and reusable templates. Reduced newsletter production time by 60%, ensuring consistent communication with B2B clients.
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December 2024 - June 2025 Led the rapid launch of Uniwords’ bilingual MVP, a combined services marketplace and student community, in under two weeks. Defined the user journey, prioritised core features, created all product copy, and delivered a bilingual SEO strategy with 20+ optimised pages, enabling the team to start collecting usage data.
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Sept 2022 - Sept 2023 Led interviews and surveys with ~40 employees to identify learning styles and barriers. Delivered a report with personas, patterns, and content recommendations, providing HR with clear guidelines and formats for language upskilling.
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Mar 2024 – Jun 2024 Supported discovery at an early-stage startup for expats in Spain. Conducted user interviews on housing, paperwork, and integration challenges, and hosted MeetUp events to engage a community of 500+ expats in Madrid.
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Content Operations (Multichannel)
I design visuals, create and edit video, adapt it per channel, and publish across social, newsletter, and blog. I repurpose each piece into multiple formats, add subtitles/captions, and keep voice consistent end‑to‑end.
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Content Management & Publishing
I manage and maintain websites and online platforms, updating, publishing content and ensuring information is well-structured, on-brand, and optimised for both users and search engines.
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Content Workflow Optimisation
I plug AI into your existing process to remove friction: prompt libraries, assisted drafting, and repurposing pipelines. I document the workflow and create light SOPs so your team can repeat it reliably.
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Larissa Amaral Marketing Pizza Hut
Lorena has been with us for 10 months, and since she joined, we’ve seen nothing but positive results. She is proactive, creative, and eager to try new things. When we first hired her, her role was only to upload content to our social media channels, but she quickly started creating content, analyzing monthly results, suggesting collaborations… We’re very happy and satisfied with her commitment!
I’m all ears — what’s on your content to-do list?